Gary Little has been a physical therapist, exercise therapist, and Pilates instructor. He went on the courses, collected the certifications, and ran a full clinic. His income, like every practitioner in the therapy go-round, depended entirely on one thing.

Rebooking.

It took years to see it clearly. And what made it unmissable wasn't just getting fired — twice, for getting results too fast — but understanding exactly why the system rewards the best rebookers rather than the best outcomes.